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| This picture is ironic. Keep reading. |
I've several new posts coming up in the new year (maybe sooner) which specifically discuss the field of Pre-Greenlight Marketing (PGM) so I thought I'd round-up all my marketing related posts to date.
Bear With Me
Who is your customer? Who is it really?
Seth Godin on why marketing is too important to be left to the marketing department
The most important marketing seminar you will ever see.
Fractals
Consistency of message, whatever the medium.
Similar but Different
Arguably the most important concept in script development.
Is Your Film "Remarketable”?
Advertising is no longer reliable. Why are people going to talk about your film?
Legwork 10 Step Checklist
My company's proprietary checklist before we'll greenlight.
There is no more room in the middle
In a saturated market you have to be at the edges to stand out.
Legwork Films
Introduction to my PGM consulting company.
Film Policy Review… thoughts
Why a 58% customer expectation of "being entertained" isn't good enough.
Enjoy, and I'll be back to talk about PGM soon.
RK
